30 9 / 2010
Differentiating your store
What makes your store different? Are you sourcing from the same show and carrying the same brands as other stores?
Coco Chanel aptly said, “In order to be irreplaceable one must be different.”
Branded goods have a pull effect. They bring customers in the store, but also make the store similar to other stores.
Our personalization and private label programs are designed to allow stores to differentiate themselves. They add another layer of differentiation. Common differentiators have been service/care and in-house design services.
Under the personalization program your store can personalize our designs to your or your customer’s preferences. Not only can you change color (fabric and embroidery/print/yarn) but size and design as well. It allows you to offer a unique product that your customer can’t find elsewhere.
The private label program is very similar to the personalization program, except in this case you’re providing us the design. The design is exclusive to you with your label.
Both programs are available at no minimums.
