25 11 / 2011
Buy it as is or personalize it.
Differentiate your store by offering your customer the option to personalize products.
Purchase from Stock, Scenario 1:
Brooke walks into your store, and falls in love with this drape on the sales floor:
It’s perfect. Everything about it works for her - the fabric, the colors, the size. You pass along the order information to us, and we ship within a couple days (direct to her or to the store) via our quick drop ship program.
Purchase from Stock, Scenario 2:
Emily is visiting your store, and spots this pillow:
(Image courtesy of Martha & Ash.)
Everything about it is perfect - the fabric, the colors, the size. She picks it off the shelf, and walks out with it. (She has Card Case from Square. She pays using her name.) The transaction is frictionless, and brings her instant gratification.
Purchase via Creative Freedom, Scenario 1:
Mark walks into your store looking for drapes. After a few minutes of browsing, he finds this one on the right (in white):
It would be perfect, only if he could reduce the size by 4 inches and replace one color. He’d like to switch the yellow for turquoise.
You refer him to your design studio. The studio is equipped with the tools - selling aids & visual apps - to personalize his drapes. He gets to see what it’ll look like in his selected colors and in his room. You work with Mark on personalizing a truly unique product. He has fun with the experience of co-creating, and understands that he’ll have to wait a few weeks to receive it.
Purchase via Creative Freedom, Scenario 2:
Sara is looking for a 4x10 runner in purple. She has been around town and online, but can’t find a rug in this size and color. Just when she was about to compromise for an in-stock rug in 2.5x10 and no purple, she hears that she could design her own rug at your store.
She goes online to schedule an appointment with your design studio. While at your site, she finds a visual app (powered by us) that allows her to view selected designs & colors in real time, and view them in her room. She has fun playing around with a couple options, prints them out and brings it to the studio.
At the studio she shares the designs she has created, views the pom colors for confirmation, and feels a rug sample for texture. You offer a few other options for her to consider. She makes her decision, and you pass along her order to us.
In a few weeks she receives her rug, just in time for thanksgiving. She is delighted to share the experience of designing her own rug & how it is made with her family.
